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News & Blog

SAVE THE DATE: August 4

Simon / Wednesday, 13 April 2016

Mossman Media has been selected as an official event provider for this year’s Small Business Festival Victoria month, an initiative of the State Government through its business department. In partnership with the City of Kingston Council, we’ll be bringing a refreshingly different event aimed at helping business owners to develop some critical soft skills in the area of brand… Read more »

A.I. – the saviour of P.R.

Simon / Tuesday, 8 March 2016

AI? What’s to be afraid of? In my line of work, it’ll ultimately prove redundant and spark a massive demand for my kind. At least, that was my thought after some reflection on the fear factor posed by artificial intelligence (AI). I will admit to being something of a luddite. I’m also a former journo,… Read more »

PODCAST INTERVIEW: When a journalist calls … HANG UP!

Simon / Wednesday, 10 February 2016

It may sound at once preferable yet also rude and impolite (potentially to detrimental effect). But it’s one thing you need to consider if working with the media offers you a critical, cost-effective way to lift your business profile and influence in the market – yet you’re caught on the hop by a journalist ringing you one day for some information… Read more »

A PR MANIFESTO for ALL BUSINESSES

Simon / Tuesday, 2 February 2016

Empower yourself. Own your voice. Get your voice, your game-changers, your transformational ideas out there. Register for our next online training intake; download your self-empowering PR kit; or talk to us today about how to immediate start growing your business through effective, influential market and stakeholder communication.

An open letter to Twitter: DON’T DO IT!

Simon / Sunday, 10 January 2016

Dear Twitter, Please, don’t do it. Please don’t expand the 140-character capability to 10,000-chars. That’s called Facebook. Please don’t go and bloat yourself. You are the succinctness in the sunrise, the précis in (or of) prose. You are the brevity in Sorensen’s speechwriting maxim ‘Clarity. Brevity. Levity. Charity’. In this age of super-saturated digital white noise… Read more »